Privacy policy

Welcome to our website Leathertrend.it (the Site).

Your privacy and the security of your personal data are very important to us, which is why we collect and manage your personal data with the utmost care and take specific measures to keep them safe.

Below you will find our "Privacy policy", which contains detailed information on the processing of personal data and the conditions relating to our services.

1. General information
Who is the Data Controller?
LEATHER TREND Di Michelangelo D'Arienzo based in Via Cioppo San Vito 54 - 83029 Solofra (AV) VAT number: IT01993790649 - REA: AV-115996 (referred to in abbreviated form in this document LEATHER TREND), is the Data Controller, i.e. the person who decides how and why to process your personal data. You can always contact LEATHER TREND by writing to the above address, by calling 08251831192 or by writing an email to our Customer Service assistenzaonline@leathertrend.it with the subject "Privacy". Leathertrend.it is a LEATHER TREND project. Who is the Data Processor? The Data Processor, who can be contacted to exercise the rights referred to in Art. 12 of the GDPR 2016/679 and / or for any clarifications regarding the protection of personal data, can be reached by sending an email to: assistenzaonline@leathertrend.it

2. What personal data do we collect?
The categories of personal data that Leathertrend.it collects and processes when you browse or shop on Leathertrend.it are the following:
a) we collect the personal data necessary to conclude and execute your purchase on Leathertrend.it. such as name and surname, e-mail address, shipping address, billing address, telephone and social security number;
b) we collect your e-mail address when you sign up for our newsletter service;
c) we process the personal data you provide us when you contact our Customer Service to provide you with the requested assistance;
d) with your consent, we collect and use your personal data for marketing purposes;
e) for the registration of your user account (Private area) and the use of the services reserved for registered users, we collect your name and surname, your e-mail address, your password and your date of birth. If you are a registered user, we collect information about your access to the reserved area of the Site. With your express consent, by analyzing your personal data we can process information regarding your interests and preferences regarding our products and services, in order to present proposals and offers in line with your tastes. In case of user account authentication (Private area) through external social networks, we collect from these third parties the data necessary for registration / authentication through Facebook and Google. We also collect information about you from third parties and, in particular, from Facebook. This information includes the following categories of data: e-mail address.
f) we collect information about your browsing on Leathertrend.it, such as the pages you visit and how you interact with the single page and we save this information on our servers.
g) in the event that you provide Leathertrend.it with personal data of third parties, for example in cases where you decide to purchase a product to be delivered to a friend, or to give a gift, Leathertrend.it will arrange to deliver to the third party the privacy policy at the time of the first communication. We remind you that the use of personal data of third parties is subject to the rules on the protection of personal data.
h) through the Trustpilot review service, we may collect identifying data (email address, name, purchasing experience) and technical data (IP address, cookies, browsing information). This data is processed for the purposes of verifying and publishing reviews.
We inform you that Leathertrend.it does not process personal data relating to minors. If you access Leathertrend.it and use the services offered by Leathertrend.it you declare that you are of legal age.

3. How do we use the personal data collected?
Leathertrend.it collects and processes your personal data for the following purposes:

conclude and execute the purchase contract for the products offered on Leathertrend.it. When you complete your purchase, we ask you for the personal data necessary for the execution of the contract, such as payment, anti-fraud checks if you choose to pay by credit or debit card, billing, product shipping and any management of the made.
registration on the Site and use of the services offered to registered users. Registration on the Site is possible by entering some personal information, necessary to ensure your identification and the performance of the services offered to registered users.
provision of the services offered on Leathertrend.it. For this purpose Leathertrend.it needs to collect, in relation to each service and its characteristics, the personal data necessary for the performance of the service requested by you.
management of requests to our Customer Service, which uses the personal data you provide to satisfy your requests for information and requests for assistance.
statistical analysis and surveys. We use some information on your use of the Site to carry out statistical analyzes and surveys in order to improve our offer and our services;
sending commercial and promotional communications following the purchase of one of our products, so-called soft spam. Following the purchase of one of our products on the Site, we will send you communications containing our commercial proposals on similar products and services to the e-mail address you provided us with.
subject to your express consent, we may use the contact details you have provided for commercial communications on our products and services, in order to update you on news, new arrivals, exclusive products, our offers and promotions
only with your consent, Leathertrend.it will be able to personalize your experience as a registered user on Leathertrend.it, proposing advances and offers in line with your tastes and sending you commercial communications customized according to your interests, these communications will take place exclusively in the manner you have chosen (via e-mail, SMS, telephone, paper mail, Whatsapp).

The personalization will be carried out by analyzing your previous purchases and other information described in the previous paragraph "What personal data do we collect?". For more information on this data and the activity that allows it to be processed, please refer to the paragraph "Your PRIVATE AREA account". If you wish to authorize the activities referred to in points 7) and 8) and subsequently do not wish to receive further communications from Leathertrend.it or if you wish to limit the ways in which you are contacted, you can interrupt these communications at any time by simply clicking on the appropriate link " unsubscribe ”at the bottom of each communication, by accessing your PRIVATE AREA account, by contacting Leathertrend.it by calling or by contacting our Customer Service and indicating the subject" privacy "or by writing to the appropriate address indicated above. We inform you that you may receive further communications from us even after submitting your unsubscribe request, as some submissions may have already been planned, our systems may take some time to process your request. Subject to your consent to the use of third-party cookies, your data may be used by Trustpilot to send you invitations to leave a review and to verify its authenticity.

In relation to all the activities indicated above, we will process your personal data mainly through IT and electronic tools; the tools we use guarantee high safety standards, in full compliance with current legislation on the subject.

4. Cookie Policy
This Site makes use of tracking tools. To find out more, see our Cookie Policy.

The Website uses the Trustpilot review service, which may install cookies on your device in order to invite customers to write reviews and to verify their authenticity.

These cookies are only installed with your consent via the cookie management banner. The data collected (IP address, browsing data, technical identifiers) is processed by Trustpilot as an independent data controller, in accordance with their Privacy Policy (https://it.legal.trustpilot.com/for-reviewers/end-user-privacy-terms).

You can manage your preferences at any time through the Cookie banner available on the Website.

5. Your PRIVATE AREA account
When creating your account (Private Area) we offer you the opportunity to use the following services:

• My orders: track the shipment of your orders, change or return items that are not for you and see the history of your orders.

• Wish list: save the items you want most and keep an eye on their availability.

• My data: manage your registration data.

• My addresses: save or modify your addresses to always have them at hand and complete your purchases faster.

With your express consent, Leathertrend.it will be able to customize your experience and the contents of commercial communications and offers that you will see when you browse Leathertrend.it as a registered user based on your interests. This activity allows you to facilitate the search for products and services that are of greater satisfaction and interest to you and at the same time allows us to improve our offer for you. Personalization is made possible by the analysis of your personal data in our possession, described in the previous paragraph "What personal data do we collect?". In particular, information on purchases you have made in the past and information regarding the sections of the Site you visit most often or the services you use most often help us to understand which products and services you are most interested in. To ensure that the information in our possession is correct and allows us to adequately carry out the activity described above, we invite you to access the "Private area" section of your account (private area) and, if you deem it necessary to update them or request a update.

6. Legal basis of the processing
We process your personal data only in the presence of one of the conditions provided for by current legislation, and specifically:

a) for the conclusion and execution of a contract to which you are a party. When we process your data for the conclusion of the purchase contract of which you are a part, we take care to use only the minimum information necessary for the execution of the same. This basis legitimizes the processing of personal data that takes place in the following activities: - conclusion and execution of a purchase contract for the products offered on Leathertrend.it; - registration on the Site and use of services reserved for registered users; - provision of services offered on Leathertrend.it; - management of your requests by our Customer Service. The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data to us or not, but in the absence of the requested data it will not be possible for us to conclude or execute the contract and your requests. This means that you will not be able to purchase the products and you will not be able to use the services of Leathertrend.it and that Leathertrend.it will not be able to manage your requests;

b) to follow up on a legal obligation. In case of conclusion of a contract for the purchase of goods on Leathertrend.it, the processing of the User's data will take place to give effect to the legal obligations to which Leathertrend.it is held in compliance with the tax provisions and other regulations to which it is subject. Leathertrend.it. You are free to decide whether to conclude a contract and whether or not to communicate your data to us, but if you do so, your data will be necessary and will be processed to fulfill the aforementioned legal obligations to which Leathertrend.it is held.

c) for our legitimate interest. Some of your personal data in case of purchase of products on Leathertrend.it by credit or debit card, may be processed to carry out anti-fraud activities: we have a legitimate interest in carrying out this activity to prevent and prosecute any fraudulent activities. For internal administrative purposes, the data may be processed by companies belonging to Leathertrend.it.

d) based on your consent. We will carry out the following treatments only if you have given us your express consent:

• carrying out marketing activities and opinion polls and market research;

• analysis of your browsing and consumption habits as part of the use of your account (private area), in order to personalize your experience on our Site. Providing us with your personal data for these activities is absolutely optional. You are free to provide us with your data for these purposes, but in the absence of the same it will not be possible for Leathertrend.it to carry out marketing activities, opinion polls and market research, and to analyze your habits.

With regard to Trustpilot cookies and reviews, the legal basis is consent pursuant to Article 6(1)(a) of the GDPR.

7. Who will process your data?
Your personal data will be processed by Leathertrend.it internal staff specifically trained and authorized for processing. Your personal data will also be transmitted to third parties that we use to provide our services; these subjects have been adequately selected and offer a suitable guarantee of compliance with the rules on the processing of personal data. These subjects have been designated as data processors and carry out their activities according to the instructions given by Leathertrend.it and under its control. The third parties in question belong to the following categories: banking operators, internet providers, companies specialized in IT and telematic services; couriers; companies that carry out marketing activities; companies specializing in market research and data processing. Your data may be transmitted to the police forces and to the judicial and administrative authorities, in accordance with the law, for the detection and prosecution of crimes, the prevention and protection from threats to public safety, to allow Leathertrend.it to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others. In addition to the above, your data may be disclosed to: Trustpilot A/S (based in Denmark and with servers also outside the EU), which acts as an independent data controller in relation to reviews.

8. Transfer of data abroad
The management and storage of personal data will take place on the server of the Data Controller and / or of third party companies duly appointed as External Data Processors located within the European Union. Personal data may be transferred abroad, in accordance with the provisions of current legislation, even in countries outside the European Union. The transfer to non-EU countries, in addition to the cases in which this is guaranteed by the Commission Adequacy Decisions, is carried out in such a way as to provide appropriate and appropriate guarantees pursuant to art. 46 or 47 or 49 of the Regulation. Data collected via Trustpilot may also be transferred to countries outside the EU. In such cases, Trustpilot guarantees adequate protection measures (e.g. standard contractual clauses approved by the EU Commission).

9. How long do we keep the data?
We keep your personal data for a limited period of time, which varies according to the type of activity that involves the processing of your personal data. After this period, your data will be permanently deleted or in any case made irreversibly anonymous. Your personal data is stored in compliance with the terms and criteria specified below: data collected to conclude and execute contracts for the purchase of goods on Leathertrend.it: up to the conclusion of the administrative-accounting formalities. The billing data will be kept for ten years from the billing date; Registered User data:

data collected to conclude and execute contracts for the purchase of goods on Leathertrend.it: up to the conclusion of the administrative-accounting formalities. The billing data will be kept for ten years from the billing date;
the data will be kept until you request the cancellation of your user account (Private area);
payment data: up to the certification of the payment and the conclusion of the related administrative and accounting formalities resulting from the expiration of the right of withdrawal and the terms applied for contesting the payment;
data collected in the context of the use of services offered on Leathertrend.it: these data are kept until the termination of the service or cancellation of the subscription to the service by the User;
data related to user requests to our Customer Service: the data useful to assist you will be kept until your request is satisfied;
data used for commercial communication activities towards users who purchase products on Leathertrend.it (soft spam): these data are kept until the termination of the service or the exercise of the opposition by unsubscribing by the user;
data provided for commercial communications activities, opinion polls and market research: up to the request by the user to interrupt the activity and in any case within 2 years of the user's last interaction of any kind with Leathertrend.it;
data used to personalize the Site and to show customized commercial offers: as long as the user does not request the cessation of the activity and in any case within two years of the user's last interaction of any kind with Leathertrend.it;
data used for carrying out market research and surveys for the detection of satisfaction: as long as the User does not request the cessation of the activity.

Review data is retained for as long as the review remains published on the Trustpilot portal or until a request for deletion is made.

In any case, for technical reasons, the termination of the processing and the consequent definitive cancellation or irreversible anonymization of the related personal data will be final within thirty days from the terms indicated above.

10. Your rights
You can exercise your rights at any time with reference to the specific processing of your personal data by Leathertrend.it. Find below their general description and how to exercise them.

a) Access your data and modify it: you have the right to access your personal data and to request that it be corrected, modified or integrated with other information. If you wish, we will provide you with a copy of your data in our possession.

b) Revoke your consent: you can revoke at any time a consent you have given for the processing of your personal data in relation to any activity for marketing purposes. In this regard, we remind you that the sending of commercial and promotional communications, the carrying out of market research and surveys for the detection of satisfaction for the personalization of the website and commercial offers based on your interests are considered marketing activities. . Upon receipt of your request, we will promptly cease the processing of your personal data based on this consent, while different treatments or based on other assumptions will continue to be carried out in full compliance with the provisions in force. You may also withdraw your consent to Trustpilot cookies and the processing of related data at any time via the cookie management banner.

c) Opposition to the processing of your data: you have the right to object at any time to the processing of your personal data carried out on the basis of our legitimate interest, explaining the reasons that justify your request; before accepting it, Leathertrend.it will have to evaluate the reasons for your request.

d) Delete your data: in the cases provided for by current legislation you can request the cancellation of your personal data. Once your request has been received and examined, if legitimate, we will promptly cease processing and delete your personal data.

e) Request that the processing of your personal data be temporarily limited: in this case Leathertrend.it will continue to keep your personal data but will not process them, unless it is subject to your different request and the exceptions provided for by law. You can obtain the limitation of the processing when you dispute the accuracy of your personal data, when the processing is unlawful but you oppose the cancellation of your data, when your data no longer serves us but you need it to exercise your right in court and when you object to the processing, during the period in which we evaluate the reasons for your request.

f) Request your data or transfer them to a person other than Leathertrend.it ("right to data portability"). You can request to receive your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can at your request transfer your data directly to a third party indicated by you. In order to exercise some of your rights described above, you can access your account (Private Area) or alternatively you can contact us by calling 08251831192 or by writing to our Customer Service indicating "privacy", or by writing to the address of the Data Controller indicated above. To ensure that our users' data are not infringed or illegitimate by third parties, before accepting your request to exercise one of the rights indicated, we will ask you for some information to be sure of your identity.

11. Security measures
We protect your personal data with specific technical and organizational security measures, aimed at preventing your personal data from being used illegitimately or fraudulently. In particular, we use security measures that guarantee: the confidentiality, integrity, availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore, Leathertrend.it undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to ensure continuous improvement in the safety of processing.

12. Complaints
If you believe that the processing of your personal data has been carried out illegitimately, you can lodge a complaint with one of the competent supervisory authorities for compliance with the rules on the protection of personal data. In Italy, the complaint can be presented to the Guarantor for the Protection of Personal Data. More information on the methods of presentation are available on the website of the Guarantor, at http://www.garanteprivacy.it.

13. Changes to this information
The constant evolution of our services may involve changes in the characteristics of the processing of your personal data described up to now. Consequently, this privacy statement may undergo changes and additions over time, which may also be necessary in relation to new regulatory interventions regarding the protection of personal data. We therefore invite you to periodically check the contents: where possible, we will try to promptly inform you about the changes made and their consequences The updated version of the privacy policy, in any case, will be published on this page, indicating the date of its last update.

14. Legislative references and useful links
The processing of your personal data is carried out by Leathertrend.it in full compliance with the regulations on the matter provided for by the General Data Protection Regulation (EU) 2016/679, the rules on the processing of Italian personal data and the provisions of the Authority. of Italian control (http://www.garanteprivacy.it).